Reusing refuse: Startups are lining up to tackle an embarrassingly huge market
BOMBARDED with special offers, bamboozled by choice and squeezed into narrow aisles, most people find supermarket shopping more a chore than a thrill—particularly when their shopping trolleys have a wonky wheel. It's also costly. Browbeaten shoppers often load up trolleys too high, and buy too much. In Britain alone households throw out food worth £2.4 billion ($4 billion) a year, says the Waste and Resources Action Programme, a charity promoting sustainability.